I give a lot of talks. Lots of slides. Lots of images. Lots of different venues and types of talk.
One thing about giving talks remains constant: your final slide is important.
It’s up on the screen when the audience applauds at the end (hopefully). It remains there throughout the duration of any Q&A session, and it’s your last chance to convey whatever message you deem most important.
My aim with the final slide is pretty consistent, whatever event I am talking at: to show the audience how they can find out more about me online and continue to follow me.
There’s other things I’d love to do too:
- – Encourage the audience to buy books (without me doing a cheesy sales pitch in my talk)
- – Encourage the audience to sign up to my email list (email lists are like gold dust)
This evening I was preparing a new talk and glanced over a bunch of old documents I have on my computer. One thing leaped out at me: I have never settled on an effective final slide. And many of them are pretty rubbish!
The purpose of this post then is two-fold:
- – To point out to any of you who give presentations that your final slide, and its message, are a golden opportunity worth thinking carefully about.
- – To canvas your opinions on my efforts below and ask for any advice or examples as to how I can make the final slide work. I’d be grateful for any comments you care to leave below.
Here then, are my efforts (some were made for 4×3 screens, hence the black side bars):
Back in the olden days. —>
Cringeworthy-bad colour blending here! —>
First attempt to push the different social media options. —>
My bluntest in-your-face attempt to lure people to my site for FREE STUFF (Kindle versions of my books / Into The Empty Quarter film download) in order to get their emails. Blatant picture showing I’ve written some books too. Guess how many people visited the FREE STUFF page over a year of giving talks around the world? Zero! —>
Hence the simplification —>
After a while though, I can’t help myself. That big screen real estate just crying out to be filled up with stuff! —>
And, of course, it soon dawns on me that it looks horrid. Back to simple… —>
And then I start thinking, again, pleeease come visit my site… —>
Subtlety? Sod that! BUY MY BOOKS YOU B@STARDS! —>
Or at least heed some large font MOTIVATION (and hashtagging). —>
Yes, you guessed it – back to simple again… —>
Which brings us, at last, to where my evening began: making yet another final slide. Will it be my final final slide? I fear not! What do you reckon? —>