Show/Hide Navigation
 

What I learned from Innocent Smoothies

I really enjoyed reading Innocent Smoothies’ latest book, the account of their development and some of the lessons they have learned along the way. I met some of the Innocent team at last year’s Do Lectures and was very impressed with their ethos.

It taught me lots about ethical business, and gave me stacks of good ideas about how to improve running my own “business”. (I put business in speech marks as I can’t quite think of what I do as being a proper business!)

I was going to write a blog post with some of the interesting nuggets from the book, but the guys at Esc the City beat me to it and were happy for me to lazily plagiarise them…

– Never give in, find the way that works (Innocent was rejected by 100’s of potential investors before finding someone via a lucky email titled ‘Do you know anyone rich?’)

– An unmet need is an opportunity (What service/product would you like to see to improve your life which doesn’t yet exist? Fancy creating it?)

– Successful people are great at telling stories (Innocent are really, really good at this – they tell stories about starting their business, they tell stories about their products, they tell stories about their offices at Fruit Towers.)

– It’s all about having fun. Innocent ran a competition for messages on the bottom of their plastic bottles – the winner came up with: ‘Trapped in bottle factory, send help’. Their standard one is: ‘Please stop looking at my bottom’.

– ‘Doing good’ doesn’t have to be mutually exclusive from ‘making money’.

Read Comments

You might also like

Summer Solstice Microadventure Challenge: Look What People Are Doing! The Summer Solstice Microadventure Challenge is well under way, and it’s brilliant to see so many people getting out and making the most of these long summer evenings. Have a look at these pics, get inspired, get planning, join the […]...
Microadventures with Kids – everything you need to know! Many people love the idea of taking their children on microadventures. But there are many valid reasons why it can be hard to do. There are even more imagined barriers that get in the way. So here, in their own […]...
Fire and Foraging Microadventure Inspired by my wild baking microadventure, I decided it was high time I learned to light a fire properly, without matches or a lighter. This led me back to Sussex to my old friend Nick, to chat with him about […]...
 

Comments

  1. While they had some excellent business ideas, selling a 90% stake to Coca Cola shows that the founders put profit over any ethical considerationstandards whatsoever. Selling to a company that supported Apartheid, (allegedly) murdered union members and abstracts water to the detriment of nearby villages shows a colossal lack of integrity that no amount of clever marketing can overcome.

    Reply

 
 

Post a Comment

HTML tags you can use: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 
 
 
© Copyright 2012 Alastair Humphreys. All rights reserved. Site design by JSummerton