Down in darkest Wales a little jeans company is catching my eye. Not because of their jeans. I don’t care about jeans. But because of the way they are going about building up their jeans company. The way they are doing it is even making me interested in jeans. So they must be doing something right.
Here then, from the Hiut Denim Co User Manual are a few extracted nuggets that will serve all of us well. Whatever your expedition plans, whatever your day job, whatever book you’re trying to write. Whatever you do, and care about enough to want to do well, this list will help guide you. Read the original piece here for fuller explanations:
- Watch every penny.
- Tell our story. (It’s a great story).
- Do something you love.
- Have a purpose. It gives you drive.
- Have ideas. They change things.
- Do one thing well.
- Judge the business over the long-term. The early years are never easy.
- Let’s not underestimate the importance of lady luck. The best way to get luck on our side is to work hard at what we love doing, and have ideas that haven’t been done before. And be honest with people, keep our word, and sometimes do things for people without expecting anything in return.
- Stay independent. Stay in control. It is important to be in control of your own destiny. William Blake said it best, “you need to create your own system or be enslaved by another man’s”.
- I will settle for being great at this thing over being big at this thing. [I promoted this one myself!]
- Make us all proud of the company we own.
- Work with great people. Go home early.
- Make it fun. Make it easy.
- We all work for the silent shareholder. We should run our business knowing that there is a silent shareholder called planet earth. And we have to keep that shareholder happy too.
- Don’t be average.
- Be great at what you do. Life is short.
by David Hieatt